Founder and Designer, Sonya Mefaddi began her creative career after her studies of BA in Visual Communication at the University of Western Sydney.
After graduating, Sonya went onto teach subjects in Design at the University of Western Sydney before working in the creative space for a marketing firm. She then went onto starting her first business in the fashion industry, Fashion Palette in 2009, an annual platform working closely with Australian designers. Showcasing brands both locally and internationally across New York Fashion Week to Miami Swim Week and producing shows for the likes of Bec & Bridge, Steven Khalil, Toni Maticevski, Akira and Sass & Bide to name a few.
Sonya then went onto launch her label in 2019. Evolving from a swimwear brand before introducing her first ready-to-wear collection featuring the brands hero dress, the Nour in 2020.
Sonya has fused together her creative skills, personal style and graphic design background to develop her unique signature brand. Born in Jordan, Sonya’s heritage has also played a huge part of the inspiration behind her brand and collections to date. Growing up in Australia, with a huge love for the ocean, swim and resort wear will also continue to be a part of the brands journey.